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'Sheryl': Why Sheryl Crow's new Showtime documentary was 'emotional and exhausting'
AUSTIN, Texas – Sheryl Crow needed to be sold on a documentary about her life.
The pitch came from her longtime manager and close friend Scooter Weintraub.
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He'd gotten the idea after devouring numerous docs during the pandemic. "I woke up one morning after watching about 100 documentaries during lockdown; I was like, 'It's time for Sheryl,'" Weintraub told an audience Friday, the opening night of Austin's South by Southwest (SXSW) festival where "Sheryl" debuted.
(It premieres on Showtime May 6 at 9 p.m. EDT/PDT.)
Weintraub (a producer), Crow, director Amy Scott and producer Brian Morrow participated in a Q&A following Friday's screening.
Weintraub "talked to me, and I said, 'absolutely not!'" Crow recalled, getting laughs from the audience.
"I was like, 'You make documentaries when people are dead, after they've died in a fiery plane crash." Crow "came around" and with a specific vision for th